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Jon Gratland - New CEO
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The Society has recently issued the following press release, explaining the change of Chief Executive.

Wiltshire Friendly appoints new CEO

Wiltshire based income protection mutual, Wiltshire Friendly Society Limited (Wiltshire Friendly) today announced that Jon Gratland, currently a director of Glacier Point Consultancy Limited, has been appointed as Wiltshire Friendly’s new Chief Executive Officer. He assumed the new role on 1st November 2016. Gratland has over three decades of experience in Financial Services, working previously with Axa Life, Eagle Star and Bristol & West, before forming his own business consultancy.

“I am proud to have been selected as Wiltshire Friendly’s next CEO. It’s a privilege to lead an organisation that is focused on serving its membership. I look forward to further developing our team and growing our membership, implementing and building on the strategy we have in place.”

Wiltshire Friendly provides affordable income replacement plans to individuals, employers and professional rugby players. Located in Trowbridge, Wiltshire, its dedicated team gives a personal and knowledgeable service to its members both locally and nationally. Wiltshire Friendly is proud to be a member of the Association of Financial Mutuals (AFM). As a mutual, the Society is owned by its members and operates for their benefit. Established in 1887, Wiltshire Friendly currently has around 4,900 memberships and assets of around £16.5 million (December 2015).

Gratland succeeds John Sanders, who has decided to step down as CEO after 12 years but remains in the business to lead a number of key projects within the Society’s strategy.

“I can think of no one better to lead Wiltshire Friendly into the future. Jon has both the required experience in financial services and has also worked closely with the Society over the last 10 years, being a key contributor in getting us to where we are today.” John Sanders, Wiltshire Friendly CEO.

Gratland’s leadership appointment is part of a refreshing transformation for the mutual as it extends its reach into new markets and grows its membership.

For more information contact:

Lee Davis

T: 01225 756791


Wiltshire Friendly Society Limited Holloway House Epsom Square White Horse Business Park Trowbridge Wiltshire BA14 0XG

Phone: 01225 752120   Email:

Authorised by the Prudential Regulation Authority and Regulated by the Financial Conduct Authority and the Prudential Regulation Authority