Wiltshire Friendly Gets Social After 130 Years

For the first time in 130 years of trading, income protection mutual Wiltshire Friendly Society Limited (Wiltshire Friendly) based in Trowbridge,Wiltshire has launched a social media offering for members.

The Society’s new social media channels can be found:




“Our members are at our core and we are constantly looking at ways to engage with existing members and attract new members. Social media was a clear evolution for us” said Jon Gratland, CEO of Wiltshire Friendly.

Within this new social media offering, the Society is championing the hashtag #WFLoveRugby to extend the online conversation beyond income protection to one of its key markets.

“Aligning the Society to rugby via social media was an obvious choice. We have a dedicated professional rugby product, and products also for semi-professional and amateur players, and it gives us plenty of opportunity to demonstrate the Society’s genuine love of the game and to join the rugby conversation” said Jon Gratland, CEO of Wiltshire Friendly.

In addition to reaching out to existing members and potential new members via social media, the Society has re-launched its website to support its digital journey.

The new look website can be found at:

For more information contact:

Lee Davis

T: 01225 756791 E:

About Wiltshire Friendly

Wiltshire Friendly provides affordable income replacement plans to individuals, groups of employees and professional rugby players. Located in Trowbridge,Wiltshire, its dedicated team gives a personal and knowledgeable service to its members both locally and nationally. Wiltshire Friendly is proud to be a member of the Association of Financial Mutuals (AFM). As a mutual, the Society is owned by its members and operates for their benefit. Established since 1887,Wiltshire Friendly currently has around 4,800 memberships and assets of over £16.3 million (December 2016).

Holloway House, Epsom Square,White Horse Business Park,Trowbridge,Wiltshire, BA14 0XG Tel:01225752120

Incorporated under the Friendly Societies Act 1992 Register No. 746F

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority